Ok here’s the thing. Because I couldn’t post anything in these past days I’m a little behind in regard of some of the best works that came out last week. And it gets a little hard to say something new or bring a new vision to a discussion when itself is already in the past.
But hey. This is a place to heal. You get your medicine here and I am the one who gives it to you. And today we are going to talk about Mozilla and Johnson Banks process.
First of all, my opinion.
Regardless if you agree or not I really like this result. The major discussion about this work is in readability and if you can or can’t recognize the new brand. Well…. Let me tell you a little secret….
This world evolves. The community evolves. The social structure you are surrounded by evolves. The human people in your life evolves. And we are already on an era of internet. The major evolution in social structure is the internet. The communications where never this effortless, the search content so close, the humongous quantity of information so accessible. So stop and ask yourself… does this —> :// <—- really confuse you?! I don’t think so… It doesn’t get any closer to the real deal. An internet based company with the most recognizable set of punctuation. More obvious would have http before.
Now, I am going to do something I really shouldn’t do. And it is posting a link to a really great evaluation. If you are a daily reader of blogs and somewhat interested in this kind of works you probably already know where this is from because of my Featured Image but here it is. UC/BN it couldn’t be more complete. And I agree with them. That’s the thing.
Now a really cool method. Let’s talk Johnson Banks.
For you dear reader, oblivious of the designers world, Johnson Banks is a really “out there” thinker. He could be more appropriate for the job. Mozilla is a weird and quirky client and Johnson Banks just made the briefing even more difficult. To some extend let’s say.
Banks made the process open sourced, like the Mozilla brand. This is genius. You could participate freely in the process of rebranding Mozilla. And OH the feedback they had. you can watch the process here and be amazed by how one can thing differently in one situation to output the most awesome job.