Some days I’m on my computer and then I just remeber… “-That work I saw some time ago… that work is a great inspiration!!” and now I have a blog…. wish means you can see my tough process and end up getting to know my resources. And because I remebered it I am now posting it here. This work is a bit old I know. You don’t have to tell me that. But inspiration is inspiration, no matter what. And its a good project so it can be featured here.
Anterpo has a little brief I really like. It justifies, simply, an idea to get some work done. It goes like this: “- When we went to the supermarket in our last trip to London, we’ve noticed that, “Packaging is so poluted!! We have to propose some changes! What would happen if you took iconic brands and minimalized the details on their packaging to their absolute minimum? Is that going to help or hurt the brand?” From there it escalated to a lovely project. They managed to re-design a hand full of brands we are familiar to. And even launched a pol to see what there fans liked the most.