Kenzo World “The New Fragrance”

Sooooo Kenzo just broke a lot of molds about fragrance adds. And everyone is thankful for it. So am I.

This add just kills it. Best 4 minutes of the day and you end the add with a strange smile in your face. It’s meant to do just that and you felled for it. You’re left wandering what it smells like and to kill that curiosity you just want to go to a shop and ask for a sample. Feel free to dance like Margaret Qualley when you try it (invite me to see when you do, please). The fragrance its called KENZO World – The new perfume and was created by Carol Lim & Humberto Leon and KENZO Parfums.

More information about this add:

Written & Directed by: Spike Jonze – You maybe know him from “Her“, “Where the wild things are“, “Being John Malkovich” or even the Jackass series. If by seeing the add you felt a touch of Fatboy Slim’s-  Weapon of Choice you’re absolutely right this guy directed that too and many other videoclips for other bands.
“Margaret” played by: Margaret Qualley – This girl just surprised me. She goes for it in this add. That flip doesn’t even look CGI or something like it!

But the song….. oh the song…. it sticks in your head man….. I just got on Spotify and played it like 4 times in a row. And its not even my genre. Its an original track by Sam Spiegel & Ape Drums feat. Assassin “Mutant Brain”. And you can listen to it here:

Anyway keep a look on there channel to see more news and hope for new add like this.


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